Leselle Leuterio
UI UX Designer
Orlando, FL
A designer driven by curiosity and experimentation, I enjoy turning ideas into things people can use.
Over the past several years, I've worked across startups, digital products, websites, and creative projects - collaborating with founders, engineers, and teams to bring concepts to life. My approach combines curiosity, systems thinking, and experimentation to create experiences that feel intuitive, and engaging, and thoughtfully crafted.
EXPERIENCE
Leuterio Thomas Architects & Engineers
October 2025 - Present
Led the redesign of the company website from strategy through implementation, conducting competitive analysis and aligning stakeholder goals.
Designed and developed digital experiences that improved information clarity, user engagement, and brand consistency across web and marketing channels.
Established content and social media systems by creating reusable design templates, content frameworks, and publishing workflows that improved consistency and efficiency.
Monitored website, social media, and marketing analytics to evaluate performance and inform content and engagement strategies.
Coordinated cross-functional proposal efforts for government contracts, synthesizing project experience, team qualifications, and business requirements into cohesive submissions.
Built AI-assisted operational workflows that automated proposal preparation, project matching, and resume generation, reducing manual effort and improving team efficiency.
Represented the company at industry events, developing partnerships and communicating business capacbilities to prospective clients and stakeholders.
Umbrella Product
January 2023 - September 2025
Product Designer & Chief of Staff
Led end-to-end product design for a productivity platform serving creative professionals, owning the user experience from concept through launch.
Conducted user interviews, usability testing, and feedback sessions with managers, agents, and creatives to uncover workflow challenges and validate product decisions.
Designed and rapidly shipped features that balanced user needs, business goals, and technical constraints within a fast-paced startup environment.
Simplified information architecture across navigation, scheduling, communication, file management, and collaboration tools, improving usability and reducing workflow complexity.
Established scalable interaction patterns and design systems that created consistency across product experiences while supporting future growth.
Partnered closely with founders, stakeholders, and engineers to define requirements, prioritize features, and rapidly iterate on solutions based on user feedback.
Managed development execution and cross-functional collaboration to ensure timely delivery of product initiatives.
Developed product narratives, presentations, and investor materials that communicated product vision, market opportunities, and business strategy.
Everest Ice and Water
March 2022 - January 2023
Graphic and UI UX Designer
Conducted customer research and audience analysis to better understand user needs, behaviors, and communication preferences across digital channels.
Redesigned the company website by evaluating customer journeys, identifying usability improvements, and aligning business goals with user needs.
Developed digital experiences and visual systems that improved engagement, strengthened brand consistency, and increased time spent on site.
Led creative direction for marketing initiatives by developing detailed brand frameworks, messaging guidelines, and campaign strategies.
Partnered directly with clients and stakeholders to translate business goals into effective digital experiences.
Rolling Loud & LOUDPUNX
February 2022 - September 2025
Freelance Graphic & Motion Designer
Helped evolve the LoudPunx brand across digital, social, and marketing touchpoints while maintaining consistency across a growing ecosystem.
Designed visual assets, illustrations, motion graphics, and marketing materials that supported launches and community engagement initiatives.
Collaborated with cross-functional teams to translate campaign goals into clear and engaging visual experiences.
Produced graphics for digital platforms, social media, presentations, and large-scale physical installations including billboards and event signage.
Contributed to the launch and promotion of NFT-based products by creating educational, promotional, and community-focused content.
Asteria Arts & Music Festival
March 2021 - June 2022
Graphic and Motion Designer
Expanded the festival's visual identity through marketing materials, social content, and event graphics that strengthened audience engagement and brand recognition.
Collaborated closely with the founder, marketing team, and artist relations to translate creative concepts into cohesive visual experiences.
Delivered high-quality, polished designs under tight deadlines, maintaining quick turnarounds.
Synect Media
March 2020 - April 2020
Graphic and Motion Designer
Designed visual graphics and animations for airport wayfinding systems, helping travelers navigate complex environments through clear and accessible communication.
Collaborated with multidisciplinary teams to develop user-centered visual solutions that balanced functional requirements with engaging design.
EDUCATION
Trinity Bootcamp with UCF
UI UX Design
Full Sail University
B.S. Digital Arts and Design
SKILLS
Product Design
User Experience Design, Interaction Design, Information Architecture, User Research, Usability Testing, Journey Mapping, Wireframing, Prototyping, Design Systems, Product Strategy
Tools
Figma, Miro, InVision, Zeplin, Framer, Adobe Creative Suite, Cinema 4D, Octane Render
Collaboration
Cross-functional Collaboration, Stakeholder Management, Product Discovery, Workshop Facilitation
Dev Languages
HTML, CSS, Bootstrap
AI Tools
Claude Co-Work, ChatGPT, Cursor, Workflow Automation, Rapid Prototyping