Leselle Leuterio
UI UX Designer
Orlando, FL
Umbrella Product
Chief of Saff
Led end-to-end design processes as the sole designer, creating and rapidly shipping product features that met customer and business needs.
Conducted usability testing and implemented actionable feedback, leading to increased engagement and active user metrics.
Collaborated with stakeholders to align product development with strategic goals and customer expectations.
Managed and coordinated the development team to ensure smooth execution and timely delivery of product features.
Worked with the founder to create compelling deck proposals for investors.
Designed and built websites for clients using Figma, Squarespace, Elementor, Shopify, and Framer.
Everest Ice and Water
Graphic and UI UX Designer
Conducted comprehensive customer demographic research to refine messaging across web, ads, and social media platforms.
Redesigned the company website, achieving a measurable increase in viewer engagement and time spent on the site.
Led a creative team in designing ad campaigns by developing detailed brand briefs that defined visual and messaging guidelines, driving a notable increase in sales and earning awards from ad companies.
LOUDPUNX by Rolling Loud
Freelance Graphic & Motion Designer
Maintained LoudPunx's brand standards and evolved its identity to strengthen market presence.
Contributed to graphic creation and marketing campaigns, playing a key role in the successful NFT launch.
Designed original illustrations, infographics, and motion graphics for social media channels, fostering community engagement and brand awareness.
Asteria Arts & Music Festival
Graphic and Motion Designer
Expanded branding by implementing storytelling visuals and creating cohesive designs that enhanced brand immersion and increased audience engagement.
Collaborated closely with the founder, marketing team, and artist relations to ensure all graphics aligned with brand standards and client expectations.
Delivered high-quality, polished designs under tight deadlines, maintaining quick turnarounds.
Synect Media
Graphic and Motion Designer
Worked with team of designers, creating graphics and animations for way-finding systems in airports, enhancing user navigation and experience.
Applied a user-centered design approach to inform and guide design decisions, ensuring accessibility and functionality.
Trinity Bootcamp with UCF
UI UX Design
Full Sail University
B.S. Digital Arts and Design
Design & Prototyping
Figma, Miro, InVision, Zeplin
User Research & Strategy
User Personas, Usability Testing, Surveys, Interviews, Journey Mapping
Adobe Suite
Photoshop, Illustrator, After Effects, Premiere Pro, InDesign, XD
Dev Languages
HTML, CSS, Bootstrap
3D Software
Cinema 4D, Octane Render