Role
Graphic and Web Designer
As Everest Ice & Water expanded into larger markets, its website no longer reflected the maturity of the business or the quality of its work. The challenge was not simply updating the visual design, but creating a digital experience that communicated, trust, professionalism, and long-term credibility.
Through site analysis, competitor research, and collaboration with company leadership, opportunities to strengthen both the brand and user experience were identified. These findings informed a new visual direction and design system that could scale with the company's growth while creating a more cohesive user experience.
Beyond the redesign itself, I expanded the website with industry-specific pages and a customer learning center designed to help entrepreneurs start and grow their own water businesses. The result is a platform that better communicated the company's expertise while providing meaningful value to its customers.
