Southpaw capital
Southpaw
capital
role: ui ux designer
role: ui ux designer
project: website design / ui ux / web dev
project: website design / ui ux / web dev
2023
2023

Southpaw's website was designed with the intention to redefine its brand image and lean into its position as a strong feminine force in the VC industry.
Southpaw's website was designed with the intention to redefine its brand image and lean into its position as a strong feminine force in the VC industry.

Creating a design system that focuses on bright colors and a sophisticated tone. Offering viewers interactive elements to be engaged as they take in information.
Creating a design system that focuses on bright colors and a sophisticated tone. Offering viewers interactive elements to be engaged as they take in information.
Balancing of aesthetics and functionality.
Balancing of aesthetics and functionality.